Muji contends that design needn’t announce itself—rather, it can become apparent to you through use, over time. Nor is Muji interested in capitalizing on consumers’ seemingly insatiable appetite for designer goods. From day one, the company has maintained a “no brand” credo, refusing to put its name on any of its products. And although many Muji products are designed with guidance from the most thoughtful designers working today (Naoto Fukasawa, Enzo Mari, Jasper Morrison, Konstantin Grcic, and Sam Hecht among them), Muji does not promote or even discuss its relationships with these luminaries.

In particular, check out the getsatisfaction blog, as it’s chock-a-block full of good insights for customer service.