No matter what price you charge, be sure to give customers what they paid for. Elaine Biech, a consultant for 25 years and author of The Business of Consulting, offers a 100% money-back guarantee on the advice she provides. Says Biech: "If you don't believe in yourself, why should your clients?"

That is the money quote about consulting. If you don't believe in what you offer, you are stealing. I believe that happens all too often with larger consultancies where the individual practice members have so little skin in the game they may not care or believe in the work as much as they do the paycheck.